Boats Group
Print and Web Design
I was hired by Dominion Marine Media (now Boats Group) to spearhead creating DMM as it’s own brand. DMM served as the parent company for boats.com (UK), BoatTrader, Yachtworld, and iNautia / CosasDeBarcos (Spain).
During my time focusing on DMM, I updated the brand with fonts, colors, and template layouts, which boosted the brand’s recognition. After the success of the new DMM branding, I shifted my role to be the primary designer for boats.com.
Here I worked to update the brand with a cleaner and more luxurious look and feel. A challenging, and satisfying, aspect of working in boats.com, is that many of the pieces needed to be designed in up to 8 languages.
It was great to be part of such a large global team working with the UK and Barcelona offices on a daily basis.
Towards the end of my time a Dominion Marine Media, the company was purchased, renamed to Boats Group, and relocated to Miami, FL.